In 1924 Rudolf Dassler worked alongside his brother Adolf, making sports shoes in their mother’s laundry. Three years later, they founded Gebrüder Dassler Schuhfabrik (Dassler Brothers’ Shoe Factory). They were innovators. They watched sports people to understand how different shoes could improve performance. Just the following year, at the 1928 Olympic games, most German athletes were wearing Dassler spikes. At the 1936 Olympic Games Jesse Owens wore them when winning four gold medals.
The relationship between the brothers deteriorated and in 1948 the assets were split, and Rudolf founded his own company – PUMA Schuhfabrik Rudolf Dassler. Puma kicked off very successfully with ATOM, their first official football boots, quickly followed in 1952 with the first boots with screw-in studs. Puma’s big relationship with innovation in football continued and Puma developed the Brasil, the boots worn by most of the German Bundesliga team Hannover 96, as they won the German league in 1954.
Not just football. 1954 also saw Heinz Fütterer break the world record for 100m wearing Puma running shoes.
Today, PUMA is one of the world's most well-recognised sports brands, famous for designing and developing market leading, performance-orientated sportswear. Puma operate within a range of sports including athletics, football, motorsport, golf and basketball.
One of their recent innovations is NETFIT, a high-grade engineered net that wraps around a base upper. This allows you to arrange and tighten your laces exactly as you like, for your own comfort and stability.