Mr. Kihachiro Onitsuka established ONITSUKA Shokai in Kobe in 1949. The company name was later changed to ASICS, an acronym for the Latin expression ‘Anima Sana In Corpore Sano’ which means ‘You should pray for a healthy mind in a healthy body’.


In 1953, the company released their first Marathon shoe. To eliminate blisters, these ‘Magic Runner’ shoes included an air vent system which circulated air within the shoe. This idea was inspired by observing air-cooled motorcycle engines.


Asics footwear has continually evolved within many sports, thanks to their innovations of cushioning, breathability and weight. Athletes choosing Asics footwear and clothing have excelled in many sports including wrestling, speed-skating, basketball, rugby and marathon running. Asics range extends to sports clothing.


At Start Fitness, we stock the latest range of performance sports shoes from Asics featuring the iconic Asics Gel. These include the Gel Kayano 26, Asics’ flagship stability shoe, and neutral shoes Gel Nimbus 21 and Gel Cumulus 21 shoes. These award-winning shoes perform consistently year on year.


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